ZiiLABS, a wholly-owned subsidiary of Creative Technology Ltd. today announced the launch of Plaszma – an open standards development platform. The Zii Plaszma Platform includes the Zii EGG StemCell Computer( also supports Android™) , Plaszma OS and Plaszma SDK.
The Zii EGG is an energy efficient handheld StemCell Computer based on the powerful ZiiLABS ZMS-05 media-rich applications processor. Besides its multi-touch 3.5-inch LCD screen, it can also output HD video at up to 1080p. The ZMS-05 has 24 floating-point processors that deliver up to 8 GFLOPS of raw processing power and its flexible StemCell computing architecture allows stunning 3D graphics on a small handheld battery-powered device.
Zii Optimized Android gives developers the chance to use the familiar Android OS, but with a difference. Harnessing StemCell Computing Technology found on the ZMS-05 Media Rich Processor, Android is now super-charged with seamless 3D graphics and High Definition video playback performance.
The Plaszma SDK Starter Kit is available for immediate purchase at US$399 on www.zii.com. This Starter Kit comes bundled comes with Plaszma OS, Plaszma SDK and the Zii Optimised Android OS.
As an introductory offer, ZiiLABS is offering a 32GB Zii EGG for FREE with the purchase of the Plaszma SDK Starter Kit, limited to one per customer while stocks last.
For customers who want to run the Android OS, an after-sales installer upgrade will be made available soon allowing them to change their operating system selection.
Another device for Android developers to be excited about.
Looks like Apple has really good competition for its Ipod Touch and Zii Egg Plasma will give Apple run for its money, if the marketing and launch of the device is done properly.
Is investing 399 USD in a non phone device worthwhile? The question remains to be answered 
For product information, please visit www.zii.com.
For more technical information, please visit www.ziilabs.com
For press release visit http://www.ziilabs.com/news/releases/pr20090728A.aspx
